Establish a reliable, dedicated channel for publishing updates. This can help deflect support tickets, keep internal stakeholders informed, and turn downtime into an exercise in improving the customer experience.

Send out notifications to your customers via email or SMS, or enable them to access updates via RSS (really simple syndication). Give them the option to opt-in for notifications from the services they care about to avoid alert fatigue

Quickly acknowledge incidents and notify your customers about them by posting the incident on your status page with details like current status, severity, and affected services. Keep customers in the loop with information regarding the progress of resolution.

Showcase and preserve your branding throughout the entire incident life cycle. Upload your logo and favicon, and authorize Site24x7 StatusIQ to send notifications on behalf of your email domain to improve recognition with your customers.

Inform customers about upcoming maintenance events to help them prepare for any potential impact by creating a one-time or recurring maintenance schedule that automatically updates the status page and sends email notifications.